CHANGE THE CHANNEL
FOR GREATER RESULTS
Marketing EXP / Through-Channel Marketing Automation (TCMA)

Doing brand management and demand generation working through a channel can be very frustrating for marketing professionals. You work hard to create great content and programs, but mostly these programs go unused.

When sales channels act on their own, their efforts often diminish the brand and dilute brand messaging. At the same time the sales channel complains they don’t get enough leads or marketing support.

This is where Through-Channel Marketing Automation (TCMA) comes into play.  If you’re going to do effective channel marketing you’ll need to keep it simple. Campaigns need to be executed with no more thought than pick a program, point it at the target audience, and execute.

RESOURCES

through-channel marketing automation case study
through-channel marketing automation case study
77%

INCREASE REVENUE

CMOs at top-performing companies indicate their most compelling reason for implementing marketing automation is to increase revenue

70%

FASTER SELL CYCLES

Companies that invest in marketing automation solutions see 70% faster sales cycle times and 54% improvement in quota achievement

70%

MARKETING ONLINE

70% of the buying process is now completed online by the customer prior to their engagement with a sales representative

Through-Channel Marketing Automation (TCMA)

Through-Channel Marketing EXP is a TCMA solution which helps brands maintain identity while channel partners generate create the leads they need to produce consistent revenue.

Brands create professional marketing campaigns and Through-Channel Marketing EXP makes them easy to execute for channel partners. The sales channel generates leads through integrated multi-channel marketing campaigns, while the brand controls identity – Everyone Wins.

Integrating with Through-Channel Insights and Funds EXP enables brands to pre-approve the programs with the greatest ROI and eliminate many of the funding challenges for channel partners. Using Through-Channel Incentives EXP focuses channel partners on the right activities to maximize results.

MARKETING EXP FEATURES

Multi-Channel

Multi-Channel Campaigns

Pre-set or build your own campaigns and connect with customers across multiple channels to create
long-term engagements.

Personalization

Personalization

Personalize content to engage in relevant dialogs with targeted customers and prospects to cultivate meaningful relationships.

Asset Management

Asset Management

Centralize, share and deliver online assets to facilitate easier access to relevant content marketing collaterals while maintaining flexibility.

Brand Management

Brand Management

Establish guidelines and control asset usage to maintain brand integrity across channels.

List Management

List Management

Purchase, upload and maintain lists for use across channels to promote accurate targeting and segmentation.

Analytics

Analytics

Gain insight through data transparency and extensive reporting to drive marketing initiatives and improve ROI.

Start and sustain
productive dialog with
your customers

through-channel marketing automation

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