IQense has rebranded as Through-Channel to better reflect its business purpose.
Through-Channel Marketing Automation
Through-Channel Marketing Automation (TCMA) Paul Yantus
CHANGE THE CHANNEL FOR GREATER RESULTS Marketing EXP / Through-Channel Marketing Automation (TCMA)
Doing brand management and demand generation working through a channel can be very frustrating for marketing professionals. You work hard to create great content and programs, but mostly these programs go unused.
When sales channels act on their own, their efforts often diminish the brand and dilute brand messaging. At the same time the sales channel complains they don’t get enough leads or marketing support.
This is where Through-Channel Marketing Automation (TCMA) comes into play. If you’re going to do effective channel marketing you’ll need to keep it simple. Campaigns need to be executed with no more thought than pick a program, point it at the target audience, and execute.
CMOs at top-performing companies indicate their most compelling reason for implementing marketing automation is to increase revenue
Companies that invest in marketing automation solutions see 70% faster sales cycle times and 54% improvement in quota achievement
70% of the buying process is now completed online by the customer prior to their engagement with a sales representative
Through-Channel Marketing Automation (TCMA)
Through-Channel Marketing EXP is a TCMA solution which helps brands maintain identity while channel partners generate create the leads they need to produce consistent revenue.
Brands create professional marketing campaigns and Through-Channel Marketing EXP makes them easy to execute for channel partners. The sales channel generates leads through integrated multi-channel marketing campaigns, while the brand controls identity – Everyone Wins.
Integrating with Through-Channel Insights and Funds EXP enables brands to pre-approve the programs with the greatest ROI and eliminate many of the funding challenges for channel partners. Using Through-Channel Incentives EXP focuses channel partners on the right activities to maximize results.
MARKETING EXP FEATURES
Pre-set or build your own campaigns and connect with customers across multiple channels to create long-term engagements.
Personalize content to engage in relevant dialogs with targeted customers and prospects to cultivate meaningful relationships.
Centralize, share and deliver online assets to facilitate easier access to relevant content marketing collaterals while maintaining flexibility.
Establish guidelines and control asset usage to maintain brand integrity across channels.
Purchase, upload and maintain lists for use across channels to promote accurate targeting and segmentation.
Gain insight through data transparency and extensive reporting to drive marketing initiatives and improve ROI.
Start and sustain productive dialog with your customers
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