Is the sales channel demanding more leads? Are you providing market development funds but they aren’t getting used or producing measurable results? Does your channel rarely market and when they do you wish they didn’t? So why not do something about it?
To break out of this paradigm you’ll need a blend of people, process, and technology. You’ll need a platform to collaborate with your channel partners on producing, sharing and qualifying leads. And like any other form of marketing automation you’ll want to measure what works and what doesn’t.
Through-Channel provides the technology platform you’ll need to collaborate with channel partners on producing, sharing and tracking leads, teaching marketing techniques and best practices, streamlining funds management, and providing incentives and rewards to encourage the right channel behaviors.
Most importantly the Through-Channel platform aggregates the data from all these activities so you can measure and continuously improve your Through-Channel Marketing Automation (TCMA) activities.