Through-Channel Marketing Automation – Engage Partners
A Collaborative Marketing Platform
Engage Partners – Control Brand Identity
Through-Channel’s Marketing Automation (TCMA) Platform Provides:
- A Scalable global TCMA platform to support channel demand generation
- Connects brands, agencies, channel partners and 3rd party fulfillment partners
- Track leads through the stages of the channel marketing funnel
- Engage partners in effective channel marketing campaigns
- Know what channel programs and campaigns work and drive ROI
- Maintain brand integrity while engaging channel partners in local demand generation
- Maximize the use and return on brand marketing assets and content
Salesforce Lead Distribution & Partner Activity Tracking
Do you need a systematic way to distribute leads to channel partners? Do you distribute leads to channel partners and wonder what happened?
If you use Salesforce Through-Channel can help:
Distribute leads from Salesforce.com to channel partners and be sure they got them
Have channel partners status leads and update Salesforce as they move through the channel sales funnel
Log channel partner activities to Salesforce.com as partners engage leads with brand marketing automation programs
Encourage channel partners to follow-up and nurture leads with a seamless integration to brand marketing
Review channel marketing analytics from Salesforce.com where your channel account managers live
Co-branding is one of the first challenges channel partners create for brand marketing. Partners want co-branded collaterals that include their company name, logo, and contact information. They also want some co-branding latitude with imaging and messages to meet their local market needs.
Through-Channel’s Marketing Automation (TCMA) platform makes all your sales and marketing collaterals customizable by channel partners. Engage partners in co-branding marketing assets including adding their logo, contact information and even selecting pre-approved images and messages. Give channel partners options and let them determine what co-branding will work best in their local market. Control your brand image while making your infographics, white papers, case studies and other sales and marketing collaterals more attractive to channel partners through co-branding.
Use co-branding to engage partners and maintain brand integrity
Engage Partners in Local Marketing!
Start Today! Resources to Simplify Your Through-Channel Marketing Automation (TCMA) efforts.
Integrated Channel Marketing Campaigns
Combine marketing tactics into integrated channel marketing campaigns. Common integrated channel marketing tactics include email, social posts, and landing pages. Promote brand marketing content to your channel partner’s database of contacts and social connections. Capture leads that click through to custom landing pages and distribute those leads back to partners.
Where appropriate marketing is integrated with CO-OP programs and an automated pre-approval is created.
Complex channel events that include invitations, reminders, presentations, signage, giveaways, site logistics, and more become cumbersome to manage. Using Through-Channel Marketing Automation partners simply choose an event kit and indicate the date(s) and location they want it delivered. Through-Channel manages all coordination and fulfillment of the marketing event.
Channel event kits can include signage, supporting collaterals, and branded items. Best of all ordering an event follows the same basic workflow as all other marketing tactics.
Channel List Management
Channel partners can upload lists into the TCMA platform and rest assured that they won’t be co-mingled with corporate or the leads of other channel partners.
Channel partners can manipulate lists through appending, segmenting and merging giving them the flexibility to leverage lists to create local demand using the TCMA platform.
Through-Channel Marketing Analytics
What marketing do channel partners really use, how do they co-brand it, and what drives ROI? These are just a few of the questions you’ll be able to answer with Through-Channel’s marketing automation analytics.
Move beyond clicks and opens and get to the real data that drives channel marketing optimization.
Through-Channel was the first to offer a TCMA platform and offers the broadest support of marketing tactics. We’ve automated channel marketing tactics from TV and radio through door hangers and lawn signs. If your channel uses a marketing tactic we’ve likely automated it.
Through-Channel has also automated integration of third party fulfillment. Through our TCMA administrative interface brand marketers can integrate corporate approved fulfillment vendors. Brands can also enable channel partners to integrate local vendors for fulfillment. If you don’t have fulfillment vendors, brands and partners can leverage Through-Channel’s vendors and preferred pricing.
Through-Channel offers the most comprehensive Through-Channel Marketing Automation (TCMA) platform at a highly affordable monthly fee.
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