MDF & CO OP Advertising Funds
Through-Channel is a leading innovator and pioneer in co op advertising and market development funds management. We offered the first online solution for automated funds allocation, disbursement, and reimbursement. Our rules based system is designed to maximize fund usage and streamline allocation and reimbursements to channel partners.
Through Channel addresses the complexity of market development funds with an intuitive user interface. Sales channel partners simply fill out a few online forms and their claims are quickly submitted into the reimbursement process.
The reimbursement process is driven by a business rules engine which assures all processing maintains compliance to corporate regulations and guidelines. Through-Channel reduces the time from claim to reimbursement, ensures sales channel partners do not face an unreasonable cash flow burden, and maintains a complete audit trail of all funding transactions.