PARTNER TIME AND
FUNDS BETTER SPENT
Funding EXP / Get the most of your CO OP Advertising & Market Development Funds

According to a recent Gleanster study 83% of brand marketers believe co op advertising and Market Development Funds (MDF) are important to their channel marketing efforts.  However, industry analysts estimate almost 50 percent of CO OP Advertising and Market Development Funds (MDF) go unused annually. That’s billions in lost revenue opportunities for major brands.

Through-Channel addresses the compliance needs of brands while streamlining the reimbursement process for channel partners. Through-Channel’s MDF and co op advertising funds management system supports multiple funds, rules based allocations, planning and pre-approval, automated auditing, adjustments, and claim fulfillment.

83%

MARKETERS BELIEVE

Brands believe CO OP advertising and market development funds are important to their sales channel.

12%

BUDGET ALLOCATION

The average brand marketer allocates 12% of their budget to co op advertising and market development funds.

50%

FUNDS GO UNUSED

Nearly fifty percent of market development funds go unused annually. That’s billions in lost co op advertising opportunity.

MDF & CO OP Advertising Funds

Through-Channel is a leading innovator and pioneer in co op advertising and market development funds management. We offered the first online solution for automated funds allocation, disbursement, and reimbursement. Our rules based system is designed to maximize fund usage and streamline allocation and reimbursements to channel partners.

Through Channel addresses the complexity of market development funds with an intuitive user interface. Sales channel partners simply fill out a few online forms and their claims are quickly submitted into the reimbursement process.

The reimbursement process is driven by a business rules engine which assures all processing maintains compliance to corporate regulations and guidelines. Through-Channel reduces the time from claim to reimbursement, ensures sales channel partners do not face an unreasonable cash flow burden, and maintains a complete audit trail of all funding transactions.

market development funds

FUNDS EXP FEATURES

Multi-Fund
Management

Multi-Fund Management

One fund or 100, our solution can handle all necessary business rules and processes to simplify and support your needs.

Planning
& Pre-Approval

Planning & Pre-Approval

Plan for budgeting and pre-approve for compliance to centralize activities and enforce compliance.

Claim Submission
& Processing

Claim Submission & Processing

Streamline processes with online claim submission, processing and auditing to expedite payment and relieve administrative burden.

Adjustments

Transfers & Adjustments

Enable flexibility in funds allocation by using transfers & adjustments to ignite participation and boost returns.

Client Services

Client Services

Process experts, advisory services, transaction support and Contact Center.

Analytics

Analytics

Gain insight into funds usage, reimbursement cycle times, program performance and ROI.

Generate familiarity, eliminate complexity and alleviate administrative burdens for your channel partners

market development funds and co op advertising

We’re Here To Help You Be Successful!

Through Creative Ideas, Innovation & Sheer Determination