CO-OP Management for CO-OP Programs
Funds Control Center to Simplify CO-OP Management and Achieve Program Success.
CO-OP Program Fund Setup
Setting up co-op programs and allocating funds to partners has never been easier. Through-Channel supports multiple funds and multiple fund allocation methods. For example, effortlessly setup funds using both MDF and co-op methods of allocation to support established and emerging partners.
Allocate co-op funds directly to partner accounts or disburse them to field personnel to distribute amongst channel partners at their discretion. Pre-load fund balances and update them daily, weekly or monthly. Naturally, make adjustments as necessary within or between co-op funds.
It’s all administered from one intuitive co-op management user interface.
Manage Organization Hierarchies & Rules
Set up hierarchies for approving co-op funds based on your organization and rules. Build workflows based on region or activity type. Establish escalation policies based on activities or funding amounts and add approvals where needed to move processes to the next step. Build processes that ensure compliance with corporate regulations.
Automate notifications at every step of the workflow to ensure channel partners and internal personnel remain update on all work-in-process.
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Start Today! Resources to Simplify Marketing Funds Management
Channel Partner Reimbursements
Through-Channel offers payment and remittance processing services. Our payment & remittance services eliminate manual processing, reduce the risk of errors, provide “pre-reconciled” download files for auto-posting, and expose missing items up front.
With Through-Channel co-op management you can:
Prompt reimbursement of co-op transactions is vital to partner satisfaction. Through-Channel currently processes over a billion dollars in channel partner reimbursements annually through our co-op management platform.
CO-OP Management Reporting
The Through-Channel co-op management platform provides extensive reporting. Channel partners will know the status of co-op ad pre-approvals and claims right from our home page. Our account overview enables channel partners to quickly see the total co-op funds available, funds committed and even a projection of future co-op funds.
Marketing managers are alerted on the home page when co-op pre-approvals and claims are awaiting processing with a direct link to those claims. They can also see how co-op funds are being used by marketing tactic, product, channel partner, and geography. Channel managers can quickly check the status of channel partner marketing activities, pre-approvals and claims before engaging them in a conversation.
CO-OP MANAGEMENT DASHBOARD
Through-Channel’s co-op management reporting offers everything you’ll need to manage your co-op programs.
Self or Full Service – You Decide
Every Through-Channel customer is assigned a Program Manager that will know your funding program intimately. How much help you want developing co-op program guidelines, setting up new funds, workflows or rules, doing site administration, auditing pre-approvals and/or claims, managing reimbursements and payments is really up to you.
Through-Channel provides a full array of co-op advertising professional services to support you. You can go completely self-service, have Through-Channel handle the entire co-op program administration, or some blend of the two. It’s really up to you and what’s best for your company.
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