Through-Channel’s platform is designed to take a holistic view towards brand and channel partner collaboration. Using branded portals all collaboration is consolidated into one easy to manage location. From enablement, communication, demand generation, lead and funds management through channel incentive management the platform handles all key brand/partner interactions.
More importantly all the data produced through these activities is collected by the platform. This enables Through-Channel to provide a rich array of channel insights. The system can provide real-time views of channel-readiness, local awareness, channel demand, fund usage and cycle times, program performance and ROI.
The rich set of channel insights provided by Through-Channel gives an overall understanding to channel activity and provides the foundation for effective channel forecasting.