Rewards & Incentives
A well designed channel incentive program is founded in two key thoughts. First, it takes many coordinated activities to build a sales funnel and sustain it. Second, if you can measure it, you can encourage and reward it.
The percentage a channel partner earns on a deal is just one incentive available to drive channel behavior. Channel incentive programs blend cash and non-cash rewards to drive all the activities necessary to sustain a healthy channel environment.
Channel incentives can be used to encourage channel partners to build local brand awareness, produce leads, follow-up and qualify those leads, and apply best practices across all facets of the sales funnel.
Through-Channel’s platform engages channel partners in all areas of channel management from enablement through demand generation and sales execution. Through-Channel Insights combined with Channel Incentives enables brands to engage and reward channel partners on all activities that drive sales channel success.