Through-Channel Acquired by 360insights
360Insights Strengthens Co-op Advertising Platform Capabilities
Farmington Hills, MI. (March 7th, 2018) – iQense, LLC (d.b.a., Through-Channel), a provider of through-channel marketing automation, co-op advertising software and professional services, and channel sales incentives announced today it is being acquired by 360insights, a global leader in channel management software and pioneer in channel incentives, promotional analytics and channel insights. The acquisition will increase Through-Channel’s market access and broaden the resources available to support customers and pursue a joint vision with 360insights.
Headquartered in Farmington Hills, MI, Through-Channel offers a fresh approach to co-op funds management. The company’s co-op advertising platform puts brands in control of its feature rich system with an extensive admin interface controlling everything from fund and activity set-up, through program rules, organization and channel hierarchies, and approval workflows. Brands no longer need to go to the vendor for every program change creating more co-op ad program agility.
The acquisition of Through-Channel also brings additional depth of co-op funds experience to 360Insights’ professional services and product management teams. 360Insights will be consolidating its co-op claims processing operations in Through-Channel’s Farmington Hills office under the leadership of Ram Rajagopalan, the former President of Through-Channel.
“Our co-op advertising platform is an important part of our channel incentives and insights offerings,” said Jason Atkins, CEO of 360Insights. “We felt Through-Channel’s co-op advertising platform was the most feature-rich solution in the market and offers brands a fresh approach to co-op funds management. Through-Channel’s co-op platform was designed to collect and provide brands deep channel insights into their partner’s market development activities. This builds on the channel insights our existing platform is already providing customers from our rebates and sales incentives (SPIFFs) programs.”
“We weren’t looking to be acquired, but 360Insights offered so many synergies the opportunity was difficult to ignore,” said Giri Gondi, CEO of iQense, LLC. “We have a shared vision of assisting brands with channel incentives to drive more revenue. Both companies also believe strongly in using the data being produced from these activities to optimize the brand’s channel management efforts.”
The new 360Insights Co-op Advertising Platform – based on Through-Channel’s technology – targets Fortune 500 brands providing channel partners market development funds to increase revenue generation. With the product’s self-service interface, administrators can quickly create and manage highly complex co-op programs.
360Insights acquired iQense, LLC for an undisclosed price.
iQense, LLC (dba, Through-Channel) assists brands in optimizing their channel management efforts by providing channel enablement, through-channel marketing automation, channel incentives, channel insights, and Co-Op & Market Development Funds (MDF) management. Through-Channel has a 40-year history as a channel management innovator. The company was originally known as Pmh Caramanning, a digital agency, and Advertising Auditing Services (AAS), which launched the industry’s first online co-op advertising platform. Pmh Caramanning and AAS were acquired by Pitney Bowes in 2006. iQense, LLC. formed subsequent to the Pitney Bowes’ spin-out of Novitex in 2013. For more information go to: http://through-channel.com/
360insights.com is the originator of the Channel Success Platform™, the first truly integrated software-as-a-service platform enabling brands to optimize their partner marketing and consumer incentives spend. Based in Whitby, Ontario, the company serves over 100 of the world’s top brands and has expanded to have operations around the USA and UK. In the past year, 360insights has raised over $40 million in private investment capital to accelerate the global growth and adoption of its Channel Success Platform™ and also won a succession of awards for growth, most notably a Deloitte Fast 500™ for being one of the fastest growing technology companies in North America. With a company culture built around the simple concept of happiness, the company was awarded Employer of the Year honours in the Toronto Region Board of Trade’s 2016 Business Excellence Awards and has been recognized multiple times as one of Canada’s top five Small to Medium Employers.
For more information on this announcement/interview requests, please contact:
Team & Channel Engagement, 360insights