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Through-Channel <span class="sdata2" title="2017-03-26T17:31:56+00:00"></span>

THROUGH-CHANNEL CORE BUILDING BLOCKS

Channel Enablement

Enablement

+Branded Learning Centers
+ Course Guidelines
+ Content Presentment
+ Customizable Business Rules
+ Testing & Certification Paths

Through-Channel Marketing Automation

Marketing

+ Multi-Channel Campaigns
+ Personalization
+ Asset Management
+ Brand Management
+ List Management

market development funds

MDF & COOP

+ Multi-Fund Management
+ Planning/Pre-approval
+ Claim Processing
+ Transfers & Adjustments
+ Reimbursements

channel incentives

Incentives

+ Brand Promotions
+ Loyalty Points Management
+ Online Rewards Catalog
+ KPI Management
+ Engaging Communications

channel insights

+ Readiness Levels
+ Channel Demand
+ Funds Usage

channel insights

Channel Insights

channel insights

+ Program Effectiveness
+ Program ROI
+ Incentive Performance

channel management

REVENUE

CHANNEL MANAGEMENT RESOURCES

It’s all about the DATA! – How well do you know your channel?

channel data management

Our Proven Process Produces Results

1. PLAN

We listen to your goals and objectives, prepare a detail plan and work side by side with you to transform your sales channel.

2. CONFIGURE

Your assigned Program Manager will coordinate a team of designers and programmers to configure your branded portal.

3. TEST

Once your branded portal is stood up it will go through several rounds of testing to ensure it is working to your specifications.

4. DEPLOY

Through-Channel will work side by side with you to onboard channel partners and ensure the platform’s success.

5. MEASURE

Through-Channel helps establish KPIs to enable you to continuously monitor, optimize and improve your channel efforts.

Channel Management Musings

Gleanster
48% of MDF and CO-OP funds go unused each year resulting in billions in lost revenue opportunity for corporate marketers.
Forrester Research
Some customers of both Through Channel Marketing Automation (TCMA) and enterprise marketing automation solutions report that they are using their TCMA solution more and more, and their corporate marketing automation solution less and less.
Incentive Research Foundation
Channel sales incentive programs can increase revenue by up to 32%— making them a “must have” for any business-to-business partnership!
Annuitas Group
Businesses that used marketing automation to nurture prospects experienced a 451% increase in qualified leads!
sales channel insights

Use Data to Optimize Your Through-Channel Efforts!

Stop guessing and let data be your guide!