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Through-Channel Brands Win

Give Your Channel Partners What They Need

To sell through-channel brands need to ensure channel partners have the knowledge and skill to do their job, have access to opportunities, and are motivated to see them through.

SIMPLIFY PARTNER SUPPORT WITH THROUGH-CHANNEL

KNOWLEDGE

Learning Management

Branded Learning Centers
Course Guidelines
Content Presentment
Customizable Business Rules
Testing & Certification Paths

OPPORTUNITY

Marketing Automation

Lead Distribution
Asset Management
Co-Branded Marketing
Event Management
Content Syndication

MOTIVATION

CO-OP Funding

Multi-Fund Management
Planning/Pre-approval
Claim Processing
Transfers & Adjustments
Reimbursements

Rewards & Incentives

Points Programs
VIP Programs
Channel Rebates
Performance Analysis
Rewards Management

CHANNEL

ANALYTICS

Channel-Analytics

Readiness Levels
Channel Demand
Funds Usage

Channel Insights

Channel-Analytics

Program Effectiveness
Program ROI
Incentive Performance

REVENUE

SOLVING THE CHANNEL FOR BRANDS

Simplify Your Channel Partner Experience!

Through Creative Ideas, Innovation & Sheer Determination

FOLLOW THE DATA – GET TO KNOW YOUR CHANNEL BETTER!

channel data management

OUR PROCESS PRODUCES PARTNER RESULTS

1. PLAN

We listen to your goals and objectives, prepare a detail plan and work side by side with you to transform your sales channel.

2. CONFIGURE

Your assigned Program Manager will coordinate a team of designers and programmers to configure your branded portal.

3. TEST

Once your branded portal is stood up it will go through several rounds of testing to ensure it is working to your specifications.

4. DEPLOY

Through-Channel will work side by side with you to onboard channel partners and ensure the platform’s success.

5. MEASURE

Through-Channel helps establish KPIs to enable you to continuously monitor, optimize and improve your channel efforts.

CHANNEL MANAGEMENT MUSINGS

48% of MDF and CO-OP funds go unused each year resulting in billions in lost revenue opportunity for corporate marketers.

– Gleanster –

Some customers of both Through Channel Marketing Automation (TCMA) and enterprise marketing automation solutions report that they are using their TCMA solution more and more, and their corporate marketing automation solution less and less.

– Forrester Research –

Channel sales incentive programs can increase revenue by up to 32%— making them a “must have” for any business-to-business partnership!

– Incentive Research Foundation –

Businesses that used marketing automation to nurture prospects experienced a 451% increase in qualified leads!

– Annuitas Group –

Optimize Your Channel!

Stop guessing and let Through-Channel help!