+ Program Effectiveness + Program ROI + Incentive Performance
CHANNEL MANAGEMENT RESOURCES
It’s all about the DATA! – How well do you know your channel?
Our Proven Process Produces Results
We listen to your goals and objectives, prepare a detail plan and work side by side with you to transform your sales channel.
Your assigned Program Manager will coordinate a team of designers and programmers to configure your branded portal.
Once your branded portal is stood up it will go through several rounds of testing to ensure it is working to your specifications.
Through-Channel will work side by side with you to onboard channel partners and ensure the platform’s success.
Through-Channel helps establish KPIs to enable you to continuously monitor, optimize and improve your channel efforts.
Channel Management Musings
Gleanster 48% of MDF and CO-OP funds go unused each year resulting in billions in lost revenue opportunity for corporate marketers.
Forrester Research Some customers of both Through Channel Marketing Automation (TCMA) and enterprise marketing automation solutions report that they are using their TCMA solution more and more, and their corporate marketing automation solution less and less.
Incentive Research Foundation Channel sales incentive programs can increase revenue by up to 32%— making them a “must have” for any business-to-business partnership!
Annuitas Group Businesses that used marketing automation to nurture prospects experienced a 451% increase in qualified leads!
Use Data to Optimize Your Through-Channel Efforts!